{"id":4632,"date":"2026-04-16T07:00:49","date_gmt":"2026-04-16T07:00:49","guid":{"rendered":"https:\/\/www.ccpa.com\/blog\/le-groupe-ccpa-devoile-sa-nouvelle-identite-de-marque-a-loccasion-de-ses-60-ans\/"},"modified":"2026-04-16T10:50:14","modified_gmt":"2026-04-16T10:50:14","slug":"le-groupe-ccpa-devoile-sa-nouvelle-identite-de-marque-a-loccasion-de-ses-60-ans","status":"publish","type":"post","link":"https:\/\/www.ccpa.com\/en\/institutional\/le-groupe-ccpa-devoile-sa-nouvelle-identite-de-marque-a-loccasion-de-ses-60-ans\/","title":{"rendered":"The CCPA Group Unveils Its New Brand Identity on the Occasion of Its 60th Anniversary"},"content":{"rendered":"<h2><strong>60 Years of Expertise in Animal Nutrition<\/strong><\/h2>\n<p>The CCPA Group is evolving under a single name, reflecting a strong history, recognized expertise, and a lasting relationship of trust with its customers.<\/p>\n<p>Over the decades, the Group has transformed itself: it has strengthened its international presence, developed its areas of expertise, and structured a network of subsidiaries close to its markets.<\/p>\n<h2><strong>A Unified Brand for Greater Clarity and Impact<\/strong><\/h2>\n<p>Unveiled during the events celebrating the Group\u2019s 60th anniversary, this new identity was first shared with all employees before being presented to customers and partners.<\/p>\n<p>The CCPA Group now adopts a <strong>single corporate brand<\/strong>, common to all its entities.<br \/>\nThe objective: to gain clarity and visibility, particularly internationally, while preserving the local proximity that is its strength.<\/p>\n<blockquote><p><em>Today, we are taking a new step. This new identity strengthens our international visibility and the clarity of our offering, while consolidating our employees&#8217; sense of belonging. It reflects our commitment to sustainably support our clients&#8217; performance \u2013 whether zootechnical, economic, or environmental \u2013 worldwide.  <\/em><\/p><\/blockquote>\n<p><strong><em>Fran\u00e7ois Pellet, Managing Director of CCPA Group.<\/em><\/strong><\/p>\n<h2><strong>A Signature That Embodies Its Commitment<\/strong><\/h2>\n<p>With its new signature,<strong> &#8220;The Ingredient of Your Performance&#8221;<\/strong>, the CCPA Group reaffirms its positioning and its role among stakeholders in the livestock sectors.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4626\" src=\"https:\/\/www.ccpa.com\/wp-content\/uploads\/2026\/04\/logo-ccpa-baseline-480x161.jpg\" alt=\"CCPA Logo with Baseline \" width=\"259\" height=\"87\" srcset=\"https:\/\/www.ccpa.com\/wp-content\/uploads\/2026\/04\/logo-ccpa-baseline-480x161.jpg 480w, https:\/\/www.ccpa.com\/wp-content\/uploads\/2026\/04\/logo-ccpa-baseline-200x67.jpg 200w, https:\/\/www.ccpa.com\/wp-content\/uploads\/2026\/04\/logo-ccpa-baseline-1220x410.jpg 1220w, https:\/\/www.ccpa.com\/wp-content\/uploads\/2026\/04\/logo-ccpa-baseline.jpg 1920w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>It concretely reflects its commitments:<\/p>\n<ul>\n<li>Sharing its know-how and innovations<\/li>\n<li>Co-constructing solutions adapted to local realities<\/li>\n<li>Mobilizing both scientific and field expertise<\/li>\n<li>Anchoring its actions in lasting relationships of trust<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>With this new identity, the CCPA Group opens a new chapter in its history and continues its development in service of the livestock sectors, placing <strong>trust, innovation, and proximity<\/strong> at the heart of its actions.<\/p>\n<p><a href=\"https:\/\/www.ccpa.com\/wp-content\/uploads\/2026\/04\/260413_PR-CCPA-New-brand-identity.pdf\">Read our press release<\/a><\/p>\n<p>To learn more about the Group and its organization, discover <a href=\"https:\/\/www.ccpa.com\/en\/the-group\/\">the group<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>60 Years of Expertise in Animal Nutrition The CCPA Group is evolving under a single name, reflecting a strong history, &hellip; <a href=\"https:\/\/www.ccpa.com\/en\/institutional\/le-groupe-ccpa-devoile-sa-nouvelle-identite-de-marque-a-loccasion-de-ses-60-ans\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":5,"featured_media":4633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institutional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCPA Group: New Brand Identity for its 60th 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