Markets are increasingly influenced by new products and materials originating anywhere on the planet. When thermoplastic and corrugated steel pipe with variances in chemistry and structural characteristics enter the market, they require Standards for early adoption by public sector clients, followed by certification. Once standards are in place, then products and materials can be specified or sole-sourced, according to rules, regulations, and legislation for purchasing goods and services. What other ways are there for manufacturers of new products and materials to enter markets in Canada and the USA?